15 Nov Greenpeace’s Thought-Provoking Ads Question Mankind’s Impact On The World
Last week you saw Greenpeace’s powerful, hard-hitting print campaign that urges you to rethink your use of plastic.
This time, the NGO has partnered with Peru-based advertising agency Lion’s Heart for its ‘Pollution Footprint’ series, which questions mankind’s legacy in the world.
The trio of prints feature various environments disrupted by different forms of pollution, such as ocean waste, smog, and deforestation, visualized through the configuration of a human fingerprint.
“Is this the footprint we want to leave?” reads each print ad. See the campaign below.
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